Moodboards were something quite new to me. I haven’t done these in the past, but I can definitely see their utility. For my own moodboard, I was able to put things together, because I had a clear idea of what the application should convey. I typically went with bright colours for the icons, and large crisp text. I threw in some cartoony elements because I wanted the application to also be fun.


It wasn’t as easy to create a moodboard for Jane Bobble, and that’s also because I don’t want to stereotype, and by extension dilute the person, by picking things women of her age might like or going with feminine colour schemes. My first instinct was to follow a more corporate feel in the colour and layout. This resulted in picking more conventional hues of blue, and I started going looking for other elements in the real world that Jane Bobble might appreciate – flowers and such.


We also had a class and tutorial on building personas in the Design Thinking, and it was emphasized there that personas are archetypes, not stereotypes. And that makes a lot of sense. Ultimately, I figure it takes a lot of practice and experience to make great personas that feel closer to real humans, so we (and by that, I mean I) feel less worried about promoting stereotypes.